Monthly Archives: May 2011

The actual headline in today’s paper says “Corporate Speak Sucks The Life Out Of Our Education System” but I prefer my headline as I’ve been railing against corporate speak in my media training workshops for quite a while now.  Ron … Continue reading →

Here’s a new tactic to tuck away in the PR saddlebag. The Federal Government has answered a reporter’s questions via a media release and, as The Australian reported today, this disseminated her story to rivals and killed off her chance … Continue reading →

There’s non doubt about it, handling a tough electronic news media interview is not easy. I was reading only this morning how the Australian Federal Opposition Leader Tony Abbott has been shirking such interviews when compared to Prime Minister Gillard. … Continue reading →

Did you know there was such a field? Well, there is and it involves helping companies who have bad PR from not showing up high in Google searches.  If people are bad-mouthing your company on blogs, forums or Facebook and … Continue reading →

A few weeks ago, former Labor Minister Lindsay Tanner released his book aptly named Sideshow in which he lamented the demise of big issues and the rise of petty intrigue, gimmicks and stunts in the world of politics – well, … Continue reading →

Memo to the Australian Prime Minister: Julia, you have to rediscover how to talk naturally. I have several videos of you being interviewed on A Current Affair last year (just after you toppled Rudd for the top job) and you … Continue reading →