The Royal Prank and Media Training





It appears that when a crisis hits the last thing people think of doing is saying that magic word “sorry”. In our media training workshops we’re very big on that word and we’re very big on saying it soonest.

As I write this, I’m still waiting for the Sydney disc jockeys who made the prank call that appears to have led to a nurse’s suicide in the UK to come forward and say “we’re sorry”. Two little words that unfortunately wouldn’t bring that nurse back but would quite possibly reduce some of the anger and inflamed comments the prank has generated. But, no, haven’t heard those words yet. Have heard the DJs are getting counselling which makes me wonder what wimps modern HR practices are moulding.

If you really need it, get the counselling later – after you’ve come out and apologised for the unintended result of your prank. Come to one of our media training workshops and learn how to handle a crisis properly!

China Adopts Fundamental Media Training Rule





Great to see China’s new leader bring in what I’ve been teaching for decades in media training workshops – the need for plain, simple language.

Just three weeks after taking over as his country’s leader, Xi Jinping is trying to give Chinese communism a more common touch. The Age says out are the tedious discourses laden with Marxist-Leninist cliches and clunky references to “Deng Xiaoping thought” and “the Three Represents”. In are short, punchy statements marked by plain language and an informal style.

media training fundamental ruleXi personally signalled the change at a news conference on November 15, his first as the Communist Party’s general secretary. His brief prepared remarks stood in sharp contrast to the lengthy, theory-heavy statement delivered by his predecessor, Hu Jintao, when he took the job in 2002.

Xi introduced his fellow Standing Committee members as “my colleagues”, where Hu had used the old revolutionary term “comrades”. The more down-to-earth style, which is already affecting the way meetings are run, has now been codified in a set of eight rules.
Now, if I can just get some Australian companies to adopt similar rules of media training we will all be better off.