Media Training Demands You Stand Up For Yourself

Just a short note – there was a great example of standing up for yourself in the news media yesterday. Prime Minister Kevin Rudd was campaigning in Sydney and before talking to a throng of journalists he asked that a light be turned down as he couldn’t see properly. Laurie Oakes on GTV 9 news accused the PM of being a bit cranky but really all he was doing was standing up for himself and making sure he was comfortable before he started speaking to the journalists.

We teach this all the time in our media training workshops – don’t let the media have all the control!