Author Archives: kel397
SOCIAL MEDIA PRESSURE
Okay, so we all know about social media now and we all recognize its importance to us. But, did you realize how much pressure social media is putting on you and your ability to get a message out through mainstream … Continue reading
Corporate Speak Sucks (Pt 2)
Yet another reminder today about how bad corporate speak really is. Charles Moore, writing in Britain’s Telegraph newspaper about the phone hacking scandal engulfing Rupert Murdoch and his media empire had this to say: When you meet him (Rupert Murdoch), … Continue reading
Ludwig Needs To Learn How To Speak
Australia’s Minister for Agriculture, Joe Ludwig, is caught in the cross hairs this week over his bungled handling of our live cattle export to Indonesia where animal cruelty was so visually proved by the Four Corners program last week. Speaking … Continue reading
Corporate Speak Sucks!
The actual headline in today’s paper says “Corporate Speak Sucks The Life Out Of Our Education System” but I prefer my headline as I’ve been railing against corporate speak in my media training workshops for quite a while now. Ron … Continue reading
Killing A Scoop
Here’s a new tactic to tuck away in the PR saddlebag. The Federal Government has answered a reporter’s questions via a media release and, as The Australian reported today, this disseminated her story to rivals and killed off her chance … Continue reading
Handling Tough News Media Interviews
There’s non doubt about it, handling a tough electronic news media interview is not easy. I was reading only this morning how the Australian Federal Opposition Leader Tony Abbott has been shirking such interviews when compared to Prime Minister Gillard. … Continue reading
SEO Reputation Management
Did you know there was such a field? Well, there is and it involves helping companies who have bad PR from not showing up high in Google searches. If people are bad-mouthing your company on blogs, forums or Facebook and … Continue reading
Lindsay Tanner Tells It Like It Is
A few weeks ago, former Labor Minister Lindsay Tanner released his book aptly named Sideshow in which he lamented the demise of big issues and the rise of petty intrigue, gimmicks and stunts in the world of politics – well, … Continue reading
Julia – Please Talk Naturally!
Memo to the Australian Prime Minister: Julia, you have to rediscover how to talk naturally. I have several videos of you being interviewed on A Current Affair last year (just after you toppled Rudd for the top job) and you … Continue reading