Category Archives: Uncategorized

Media Training Says Always Proof Read

There are numerous examples of how a lack of proof reading can cause embarrassment and grief to companies and individuals. Today I read on a Murdoch website that “a 124-year-old family business went kaput within two months because of a typo on a government register. Really, you can’t make this stuff up.

Welsh engineers Taylor & Sons, which was established in 1875, got a shock in February 2009 when Companies House, the UK government’s registrar of companies, recorded the company as having gone bust.

It hadn’t.

But Taylor & Son had. Note the difference — one had an ‘s’ and the other didn’t. The Telegraph in the UK, reported that while the mistake was caught and corrected three days later, it had done irreparable damage to Taylor & Sons, the business that was still kicking at the time.

Now, a former owner of Taylor & Sons has successfully sued the government, which he says destroyed the business with incorrect spelling.

Yesterday, the British High Court found the government liable for the demise of the business, which could leave taxpayers with a £9 million ($17.2 million) legal bill.”

Closer to home, I often see “typos” on GTV 9 News which I used to produce. Suburbs spelt incorrectly, names spelt wrongly etc. I often wonder if the producer or his/her assistant actually check the wording coming out of their graphics department. I did a short stint at HSV 7 news desk four years ago and the producer there had the graphics department come to her desk and show her every “super” that would be used on the news that night – and she proof read each one to ensure the spelling was correct.

GTV 9 News – take note!!

 

Media Training Says Beware Of Social Media

Interesting story on Murdoch websites today.

“WHEN the head honcho of Nissan decided to offer himself on Reddit, you can bet he didn’t expect this kind of backlash.

But backlash he got.

Nissan and Renault chief executive Carlos Ghosn took part in a Reddit AMA (ask me anything) yesterday and, today, he’s probably wishing he hadn’t.

It seemed to start out fine. Mr Ghosn logged onto the social media platform with the invitation: “I’m the CEO of Renault and Nissan and we’re making autonomous driving vehicles happen by 2020. Ask me anything!”.

Mr Ghosn was lobbed with question by Redditors (Reddit users) but some have accused the company of manipulating the whole thing into a blatant PR exercise. Specifically, Redditor HimCaysE pointed out Mr Ghosn was cherrypicking very particular questions he would answer. Suspiciously, some questions appeared to come from accounts that were either new or didn’t have much of a Reddit history.

Another Redditor, chrisman01, wrote: “[It’s] extremely obvious, considering how all the questions that are positive and name very specific products are the only ones that get answers. Answers that all plug their products. The AMA is the most blatant PR stunt I’ve seen. Seriously, read these freaking questions and answers and tell me they don’t seem utterly staged.””

Some of the questions Mr Ghosn answered :

“Hi Carlos, I’m a diehard Datsun/Nissan fan that is very glad to see well the company has done with you at the helm and hoping to see many more years of continued success. My question is how you see hydrogen fuel cells playing a part in electric vehicles and if Nissan/Renault are investing, or planning to invest, in this technology directly or through partnerships? Thank you and regards, Doug.”

Nissan CEO Carlos Ghosn presents the new Titan XD truck at the North American Internation

Nissan CEO Carlos Ghosn presents the new Titan XD truck at the North American International Auto Show on Monday. Source: AP

“Hello Mr Ghosn, first off thanks for doing an AMA! Second, I am new to car sales and have recently been hired at a Nissan dealership, do you have any advice for a new Nissan salesman?”

“How do you intend to solve the issue of inclement weather with fully autonomous vehicles? Will they be able to deal with snow and ice?”

“Hello Mr Ghosn. As lab partners go, NASA is hard to beat. From Nissan’s point of view, what areas of research will this partnership benefit? CES showed how competitive this field is — do you expect collaboration with NASA to give you the edge? And if so, how? Thanks! Tom.”

Questions Mr Ghosn declined to answer included:

“During your time with Nissan, have you had any other type of car other than a Nissan?”

“What are your thoughts on the US government’s bail outs of the auto industry and how do you think those bail outs panned out now that it’s 2015?”

“Hi Mr Ghosn, what do you think about Google’s autonomous cars? What’s your competitive advantage?”

“Not that there’s a chance in hell, but I’m getting married in July, so can I have a GT-R as my gift?”

“What’s your favourite flavour of bubblegum?”

However, Nissan has denied that anything nefarious took place. It told Mashable that the “audience was pure” and that there was no astroturfing.

Nissan Australia had no comment to add and referred to responses from its global team.

You bet they did! We’ve been saying in our media training for some time that if you throw yourself open to the public be prepared! And maybe be honest!

Channel 9 News Awkwardness

I’m a regular watcher of Channel 9 News in Melbourne probably because that’s the last newsroom I worked in fulltime. I have to say they have developed some bad habits that I find utterly annoying and would urge any business person not to adopt them when on video or TV.

I’m talking about the reporters always walking when talking to camera (some actually slink and slide rather than walk) and ALWAYS gesturing outwards and then inwards with their hands. It looks so false and ridiculous and I notice the habit is across the 9 network.

9 Melbourne has a perfect presenter in Livinia Nixon, their weather girl, and she neither walks nor gestures wildly with her hands. She is a model of composure and professionalism and I wish their reporters would take a leaf out of her presenting book.

Dress Appropriately For Your Environment

There’s our Prime Minister running the country from an Army tent in remote Arnhem Land but what’s he wearing – a white long sleeve shirt and blue tie as he sits at his makeshift desk/computer for a photo/video opportunity.

How ridiculous. Not correct, in my media training advice. I know he still has to talk with world leaders, especially this week as we prepare to go to war with the Islamic State in Iraq and Syria but, gee Tony, dress appropriately. Later in the same story I saw on TV last night he was dressed in short sleeve T shirt as he spoke with Aboriginal elders. If that sort of dress code is okay with our indigenous leaders then surely it’s okay for world leaders too, not that I believe he was in video chats with them. Who cares. He is in the Aussie bush and he should dress appropriately whether he’s in video chats or just telephone conversations.

By the way, whoever came up with that ridiculous strip of cloth to wear tightly around your neck should be severely punished. What a stupid concept.

Media Training Sucks

Well, it doesn’t really. What sucks is that there are a few media trainers operating in Australia without the proper qualifications, like real media interviewing experience and real media training experience.

As one of the oldest media training organisations operating in Australia we have those qualifications and it irks me that some executives are not getting what they’re paying for.

Read more in a media release I published last week – http://www.prurgent.com/2014-09-03/pressrelease358209.htm

A Bit Late Mr Narev

Commonwealth Bank boss Ian Narev has finally fronted the media (July 3) over the CBA financial advice scandal, a whole week after a damning Senate report into fraud and other severe misconduct by CBA planners between 2006 and 2010.

I realise the bank had to put together a new compensation package but Narev should have fronted the media and apologised the day after the report was handed down. As it was, it took the threat of a Royal Commission and intense pressure from the finance minister to get Narev to unresevedly apologise to the thousands of victims. This was a whole year after Fairfax Media exposed the scandal and six years after the bank whistleblower informed the corporate regulator.

I hear Narev was on holiday with his family overseas. If that’s true he obviously didn’t think the apology was worth him breaking the family holiday. He’s also forgetting that the media are the public.

In wonder what the victims who lost their life savings think of that.

Good Riddance Pell

I’ve written about Cardinal George Pell before and this time I have to say good riddance as he leaves our shores to take up an exalted Vatican position. What a pathetic excuse of a man to have a victim of church sexual abuse right in front of him at the Royal Commission hearing yesterday and not look him in the eye as he issued an apology of sorts.

It reminded me of Tiger Woods staged apology a few years back that looked like it was being held in a funeral parlour and lacked any emotion or credibility.

For those interested here’s today’s Sunrise report revealing that he apologised again at a Mass last night!

Whether its a media training workshop or a video production interview I always tell my subjects to put any pieces of paper away and look the interviewer in the eye. This builds trust and credibility.

I strongly suspect though that the global push by lawyers to take control of every aspect of our lives is behind a lot of people reading from prepared scripts. It just looks phoney!

Props – Great For TV Interviews And Press Photos

Don’t be backward in using props if you think they’re going to focus people’s attention on your message. But, if you do use a prop, just remember to hold it up higher than you normally might to accommodate the framing for a TV interview or Press photo. The same rule applies if you’re a hand talker and you want people to fully see your hands not just the tips of fingers running along the bottom of the screen.

Sharman Stone using a propThis photo shows Liberal MP for Murray, Dr Sharman Stone, holding up samples of SPC fruit at a media conference on February 13, 2014 as she welcomed the Victorian Government’s injection of funds to save the Shepparton factory from closure.

Watch the Typos – The Media Do!

A press article today says Federal Environment Minister Greg Hunt’s office went into damage control on Wednesday morning when its spin doctors spun the wrong way.

In a media release to accompany the latest greenhouse gas emission figures for Australia, Mr Hunt was quoted in the opening line as saying: “Emissions figures released today show the Carbon Tax is still inflicting plenty of gain, with no environmental pain”.

Within four minutes, the release was speedily amended to swap the offending nouns, to say that the tax was in fact “still inflicting plenty of pain, with no environmental gain”.

The article said a spokesman for Mr Hunt wanted to be clear “it was my typo, not the Minister’s”.

These are the sort of accidents that can happen when preparing media releases and anyone involved in that activity has to be super vigilant. In my media training workshops I highly recommend reading the release back to yourself several times and, if possible, get another set of friendly eyes nearby to check your work.

1o Wrongly Said Sayings

There’s a really good piece on The Age online today that lists 10 sayings that people often get wrong. Because I’ve heard a few of these in my media training sessions I thought I’d post this so if you’re not sure you can check if you’re saying the phrase/word correctly.

As The Age points out, it can be incredibly embarrassing to get commonly used sayings wrong. Called an “eggcorn”, these slips happen when someone tries to use a word or expression they’ve heard that they’ve never seen written down, so muddle up the words. The name for these mistakes was derived by someone once describing an acorn as an eggcorn.

Here’s the first and last points on the list:

1. You’ll often hear someone say that something has become “a mute point”. What they should say is that it’s become “a moot point”.

10. Are you making major changes in your life, or job? Don’t describe this as a complete 360 degree change in your life. You’re not going full circle. You’re actually making a 180 degree change.

Read more: http://www.theage.com.au/small-business/franchising/ten-sayings-people-always-get-wrong-20140128-31jii.html#ixzz2sKGSbKdR