China Adopts Fundamental Media Training Rule





Great to see China’s new leader bring in what I’ve been teaching for decades in media training workshops – the need for plain, simple language.

Just three weeks after taking over as his country’s leader, Xi Jinping is trying to give Chinese communism a more common touch. The Age says out are the tedious discourses laden with Marxist-Leninist cliches and clunky references to “Deng Xiaoping thought” and “the Three Represents”. In are short, punchy statements marked by plain language and an informal style.

media training fundamental ruleXi personally signalled the change at a news conference on November 15, his first as the Communist Party’s general secretary. His brief prepared remarks stood in sharp contrast to the lengthy, theory-heavy statement delivered by his predecessor, Hu Jintao, when he took the job in 2002.

Xi introduced his fellow Standing Committee members as “my colleagues”, where Hu had used the old revolutionary term “comrades”. The more down-to-earth style, which is already affecting the way meetings are run, has now been codified in a set of eight rules.
Now, if I can just get some Australian companies to adopt similar rules of media training we will all be better off.

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