Killing A Scoop




Here’s a new tactic to tuck away in the PR saddlebag. The Federal Government has answered a reporter’s questions via a media release and, as The Australian reported today, this disseminated her story to rivals and killed off her chance of a scoop.

FOI requests are being handled this way too with Treasury and the Reserve Bank now releasing FOI documents on the same day to all journalists without warning so the journo who submitted their request sees their exclusive evaporate instantly.

While journos might be aghast at what they term a “breach of trust”, I can see how some companies might just use this tactic.

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