Media Training Note – How To Stay Trained

So, you’ve been through your first media training workshop and are now feeling a lot more confident about facing a journalist in any news media encounter. How do you stay feeling that way though?

Well, there are a few tips we can pass on that will help you maintain that level of confidence. Firstly, use tools that you already have like an audio or video recorder (it can even be a smartphone) and get a colleague or family member to record you as you answer topical questions they can ask you. Then replay the recording and critique yourself with the following points in mind:

  • Did you give long winded answers or were they short and succinct?
  • Did you provide some light and shade in your delivery (critical for TV and radio) or were you dull and boring?
  • Were you passionate about your agenda?
  • In fact, did you have an agenda (most important)?
  • Did you speak too quickly or slowly (as Julia Gillard now does)
  • Did you sound/look credible?

They’re the main points to consider when doing the critiques. Remember to take part in an exercise like this on a regular basis and on different relevant topics as they occur in your organisation. This won’t take the place of media training refresher sessions but it will help you stay trained and media-ready more than if you don’t do it.

We run refresher media training programs for clients and vary their nature to suit client requirements, like a simulated media conference or a doorstop interview – you’d be doorstop media interviewsamazed at the dynamics going on in a real media doorstop, like this one involving former Australian Prime Minister John Howard.



More details at our media training webpage.

Oh, one final tip – come back here for updated information that may help you stay media trained. For instance I was just notified about this post by an American media trainer and it has a lot of good content invoking the passion and other strengths of Martin Luther King’s famous 1963 speech.

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