Tag Archives: corporate video production

Not Just Media Training – Video Production Too!

I seem to forget in these posts that we produce videos as well as media training executives and community leaders. There’s a great synergy between these two skills as we are able to extract best performance from people we interview in our corporate videos, investor videos, training videos, promotional videos, safety videos etc.

As an example, we recently produced an investor video in Tasmania and were able to get the key executive being interviewed to slow down his delivery as he was “swallowing” some words which made him harder to understand. On other occasions we’ve been able to make interviewees less nervous about appearing on camera in our video productions.

Some executives start out insisting they will deliver their thoughts directly to camera without realising the skills needed to do that properly with confidence, sincerity and authority. In these instances we convince them to deliver in an “interview setting” which makes it easier for them and for the end viewers.

Of course these days a lot of our video productions end up as a web video production. Today, I have just completed one corporate video project that will be delivered as a web video production as well as a DVD Video and as a HD wmv file on USB sticks – all to be sent to investors as an educational exercise with the client’s branding on both media.

Last week we finished another HD video production that will be played on a large screen at an annual review day next week for a large oil and gas company.

Just before Christmas we received an urgent corporate video production Melbourne brief on a Monday; were shooting in Victoria, Tasmanian and South Australia on the Tuesday to Thursday; edited the program on the Friday; showed it to a very happy client at 5pm that day; fine-tuned the edit on the Saturday and gave him DVD Video copies as well as a version for his Blackberry phone – all to show to investors in China on the following Monday. This client was so thrilled with our quality, speed of delivery and understanding of his needs that he paid our bill in full that same Monday!

That type of service comes from one word – experience. I was trained in video via a TV career and have been able to use that background to successfully offer media training services to clients as well as our expertise in corporate video production. We have conducted media training workshops in 10 countries and all around Australia as well. We have also shot video in the USA, Canada, Fiji, Laos, Singapore, Indonesia, Spain and all around Australia.

So, if you need either media training expertise or a video production call us and we’ll give you our undivided attention as well as very competitive quotes.

Sincerity Works

Interesting piece in the Chicago Tribune about a boss who communicates his staff successes to all staff and even saves lives doing so.

George Halvorson, CEO of healthcare giant Kaiser Permanente has been sending these notes to his 200,000 staff for five years – no corporate speak, no spin, just the honest truth about large and small successes so staff can see how their work is helping people.

As the article says: “This isn’t a management-babble attempt to create some phoney esprit de corps. It’s a boss giving his employees examples of what they’re doing well and making them feel good about the results.

I reckon this principle could be applied to media relations as well. Our media training teaches you to speak honestly about your successes and failures – sure, put the failures in context in the negative-leaning world of media – but be open and honest and the various stakeholders (like Halvorson’s staff) will think better of you for the sincerity.

Unfortunately not enough companies have the strength to be that honest and sincere – or they’d like to be but the lawyers won’t let them!

Even The Olympic Pros Can Look Awkward

I have been banging on for years in our media training workshops about the need for people to “look natural” when they are being filmed while walking – this is often a media request so they have footage to use with some voice over, usually introducing you to the story.

However I’ve been watching the 9 Network presenters at the London Olympics and, gee, even with all their experience they often looked awkward while walking in front of the studio wall of video. When you saw them seated behind a desk they looked much more at home.

I think the main problem was that they had to walk really slowly to pace themselves against the footage showing sequentially along the video wall. This slowness robbed them of that natural look which is so important not only for credibility but also to keep the viewers’ attention on what you’re saying rather than what you’re doing.

Media Training Note – How To Stay Trained

So, you’ve been through your first media training workshop and are now feeling a lot more confident about facing a journalist in any news media encounter. How do you stay feeling that way though?

Well, there are a few tips we can pass on that will help you maintain that level of confidence. Firstly, use tools that you already have like an audio or video recorder (it can even be a smartphone) and get a colleague or family member to record you as you answer topical questions they can ask you. Then replay the recording and critique yourself with the following points in mind:

  • Did you give long winded answers or were they short and succinct?
  • Did you provide some light and shade in your delivery (critical for TV and radio) or were you dull and boring?
  • Were you passionate about your agenda?
  • In fact, did you have an agenda (most important)?
  • Did you speak too quickly or slowly (as Julia Gillard now does)
  • Did you sound/look credible?

They’re the main points to consider when doing the critiques. Remember to take part in an exercise like this on a regular basis and on different relevant topics as they occur in your organisation. This won’t take the place of media training refresher sessions but it will help you stay trained and media-ready more than if you don’t do it.

We run refresher media training programs for clients and vary their nature to suit client requirements, like a simulated media conference or a doorstop interview – you’d be doorstop media interviewsamazed at the dynamics going on in a real media doorstop, like this one involving former Australian Prime Minister John Howard.



More details at our media training webpage.

Oh, one final tip – come back here for updated information that may help you stay media trained. For instance I was just notified about this post by an American media trainer and it has a lot of good content invoking the passion and other strengths of Martin Luther King’s famous 1963 speech.