Tag Archives: news interview

A New Aid in Media Training

Just discovered a new aid that I will be highlighting in ongoing media training workshops – Addictomatic at http://addictomatic.com/. Simply insert the topic you’re interested in and it will create a mashup of entries on that topic from:

  • Twitter Search
  • Bing News
  • Google Blog Search
  • WordPress.com
  • YouTube
  • Flickr
  • Friendfeed
  • Blinkx Mainstream Vid News
  • Delicious tags
  • Twingly Blog Search and
  • Ask.com News

Anyone facing a media interview would be wise to insert their organisation’s name and the topic of interest into that site to see what people might be saying – I reckon the journos are doing the same thing so be prepared before any media interview. I also suggest at my media training sessions that potential interviewees do a Google search and, if time allows, set up a Google Alert on the topic – again, these are steps the journos are likely to be taking and you should be equally as prepared particularly if you find some negative comments through these steps.

Media Training Needed To Combat Formality

Well here we are in 2013 and I notice that media training services are needed more than ever. Emergency service personnel seem to be talking more naturally in their TV interviews but there’s still media training work to be done. Generally, it’s the false perception by so many interviewees that formality is needed to communicate the gravitas of a situation – please bring back Ronnie Reagan to show these people how to use the whole gamut of expressions while communicating.

Speaking of formality, you can see doses of it if you watch Border Security on the 7 Network. I’m pretty sure it wouldn’t be the choice of the production company but more likely the Public Service attitude of the Customs people featured in the show – they are called “officers” constantly…..as in “Officer Sandy will now pat down the suspect” or “Officer Bill will Xray the bag”. Why it cant be just Sandy or Bill is beyond me. Sure they do an important job but you don’t have to make them sound so formal to communicate that job to us.

And the person who needs media training most so far this year – why, it ‘s the First Bloke who embarrassed his Prime Minister wife with an off comment about prostate examinations.

Media Training Feedback

media training`I thought some recent feedback from our media training workshops might be useful:

“Excellent training that was very relevant. Will certainly do the refresher.”

“Learnt a lot. Great quality – should have been longer. Needs to be ongoing.”
“Very good. Clearly an experienced team.”

“High quality. Good Feedback.”


“Very enjoyable – being outside of your comfort zone only heightens the learning.”

“Very good  – the use of current relevant clips in the presentation provided excellent application of theory.”

“Great slides and excellent snippets from various sources. Quite relevant and at the pointy end. A very high quality course.”

“Very good training – good to be taken out of comfort zone. Exceptional experience in the field.”

So, our media training skills are well regarded. Those positive comments about our media training workshops were all from the past two weeks.

More comments on this page.

Are You One Of The Good Guys?

Have a think about public perception of not only your organisation but your industry. Are you one of the good guys, like a charity, motoring organisation or emergency services? If so, you’re a jump ahead of other organisations like oil companies and banks that are not held in high esteem by the public.

You can use this to your advantage especially in a radio or TV interview where some light and shade in delivery is paramount to a good performance. Lighten up at times, smile and remind the interviewer of the good deeds your organisation performs. Don’t be defensive as we see in a lot of our media training workshops. We constantly see participants writhing in agony almost as they talk about matters that really amount to good deeds. On those occasions look the part – be confident, happy and willing to share the good news with the listeners, viewers, readers.

Remember, we don’t want to see you constantly grinning through an interview nor do we want to see you looking serious the whole time. It’s the variety that makes your performance more compelling to watch or listen to.

We see this come out in our media training workshops and it’s always pleasing to see the change in participants once they realise they don’t have to be serious looking the whole time during an interview.