Turnbull Shows Honesty – A Main Media Training Point





Interesting to see Malcolm Turnbull on Q&A last night espousing one of my media training points – honesty. The shadow communications spokesman was asked what it was like to lose the party leadership.

”Gut-wrenching.” ”Devastating.” They were the two main emotive words used and, as The Age points out today, it was “honest and direct enough to make you look up at the person talking. Up in the control room at Q&A, they knew they had a moment. The camera angle was unsatisfactory. They switched angles, trying to get the shot tight on his face. It didn’t quite work, because Turnbull forgot his TV technique and kept swivelling to address the questioner.”

There are a lot of people who have been destroyed by political setbacks and I could have been – it was very, very gut-wrenching, it was devastating. It’s a devastating business, a terribly cruel business, politics. Because all of your mistakes and blunders are out there in the public arena. You’ve got nowhere to hide. There is not an ounce of privacy.’

Wow, real honesty – and from a politician no less. I am impressed and just wish more attendees at our media training workshops would take this lesson on board and be more open and honest with the media in future.

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