The extraordinary investor Warren Buffett doesn’t need media training. He has a genuine, folksy manner about him that appeals to a lot of people. In other words, they trust him and he comes across as sincere.
His annual letter to shareholders went out last Friday and the New York Times said it “was written in accessible prose and largely free of financial jargon…it holds appeal far beyond Wall Street. This year’s dispatch contained plenty of Buffett’s folksy observations about investing and business that his devotees relish.”
Ah, if only Australian business would listen to that and try to replicate – not necessarily the folksy observations but certainly the lack of jargon part. We say in everyone of our media training workshops that you should be talking to the media as you would talk to someone in a social situation (eg. drinks at the pub, BBQ or dinner party). Sure, you might have to tame your language a little but if you head down that path you will give better interviews.
In that same vein of talking simply and sincerely, here’s a great farewell letter from the sacked CEO of Groupon, Andrew Mason – how refreshing a read!
People of Groupon,
After four and a half intense and wonderful years as CEO of Groupon, I’ve decided that I’d like to spend more time with my family. Just kidding – I was fired today. If you’re wondering why … you haven’t been paying attention. From controversial metrics in our S1 to our material weakness to two quarters of missing our own expectations and a stock price that’s hovering around one quarter of our listing price, the events of the last year and a half speak for themselves. As CEO, I am accountable.
You are doing amazing things at Groupon, and you deserve the outside world to give you a second chance. I’m getting in the way of that. A fresh CEO earns you that chance. The board is aligned behind the strategy we’ve shared over the last few months, and I’ve never seen you working together more effectively as a global company – it’s time to give Groupon a relief valve from the public noise.
For those who are concerned about me, please don’t be – I love Groupon, and I’m terribly proud of what we’ve created. I’m OK with having failed at this part of the journey. If Groupon was Battletoads, it would be like I made it all the way to the Terra Tubes without dying on my first ever play through. I am so lucky to have had the opportunity to take the company this far with all of you. I’ll now take some time to decompress (FYI I’m looking for a good fat camp to lose my Groupon 40, if anyone has a suggestion), and then maybe I’ll figure out how to channel this experience into something productive.
If there’s one piece of wisdom that this simple pilgrim would like to impart upon you: have the courage to start with the customer. My biggest regrets are the moments that I let a lack of data override my intuition on what’s best for our customers. This leadership change gives you some breathing room to break bad habits and deliver sustainable customer happiness – don’t waste the opportunity!
I will miss you terribly.