Watch the Typos – The Media Do!

A press article today says Federal Environment Minister Greg Hunt’s office went into damage control on Wednesday morning when its spin doctors spun the wrong way.

In a media release to accompany the latest greenhouse gas emission figures for Australia, Mr Hunt was quoted in the opening line as saying: “Emissions figures released today show the Carbon Tax is still inflicting plenty of gain, with no environmental pain”.

Within four minutes, the release was speedily amended to swap the offending nouns, to say that the tax was in fact “still inflicting plenty of pain, with no environmental gain”.

The article said a spokesman for Mr Hunt wanted to be clear “it was my typo, not the Minister’s”.

These are the sort of accidents that can happen when preparing media releases and anyone involved in that activity has to be super vigilant. In my media training workshops I highly recommend reading the release back to yourself several times and, if possible, get another set of friendly eyes nearby to check your work.

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